Cisco believes that the next big wave is collaboration , and social networking. They are now rethinking how they can help companies distribute content more securely and efficiently to their customers, meaning they have to move into areas beyond switches and routers, but also about unified communications, wireless and mobility, home networking, and security.
We will know they have achieved their goal when it’s as easy to have a video conference meeting without technical hiccups as the way we use instant messaging nowadays.

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